Travak

TRAVAK is an initiative by the city of Ghent to support local businesses that are affected by public road works. We had the honour of co-creating the tastiest part of this project. Canada Gent asked us to develop a Limited Edition Gin that would only be on sale at the businesses in the affected area. A ginerous Christmas present that was perfect for the holidays and lured more people to the businesses in the ‘war zone’.

The gin contains mugwort, Herb Robert, ground-ivy, water mint, swine cress, geum, coltsfoot and black cherry. All of these were picked on Ghent soil. Canada developed the hand-made packaging design, with a unique piece of construction site material on every bottle.